Pageviews suck. Sessions aren't much better. How will you measure content better in the 2020s?
Let’s consider the bits of content that make our world delightful and useful — the top 12 innovations in content tech from 2010-2019.
In the SEO world we are concerned with Authority. This essay explores how SEO authority is built and recorded.
You're right to be skeptical of organic search algorithms. But it's also helpful to have an awareness of their very human characteristics. Here's how search and content algorithms work, broken down for the non-experts.
How should you measure Instagram when Likes are gone? Read about some engagement metrics that tell you the real story.
BERT supposedly affects up to 10% of all search queries. It may have affected legacy news websites quite a bit. If you have a large content-driven website, you may have seen a change. Read more about how changes from BERT may affect your website and content business.