newsletter
58 posts
Public
CT No.112 [re-run]: Demystify your algorithms: The origin of keywords
This week's issue is a re-run of one of my favorite classic Content Technologist explainers. Originally published in February 2022, this post was inspired by a...
Public
CT No.205: Build website authority through audience research
Do you know what language your audience is using? Do you know how to organize and position that keyword research to match your human-created, idea-rich content with your audience's needs?
Public
CT No.204: What's the big idea?
When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?
Public
CT No.203: WYSIWYG until the next feature release
Closing out content administration month, the chum bucket takes LinkedIn, and a content analytics job worth one million dollars